With the huge rise in recent years of people searching for businesses online, it’s never been more important to track and manage how well you rank for the people trying to find your service.
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With the huge rise in recent years of people searching for businesses online, it’s never been more important to track and manage how well you rank for the people trying to find your service.
We can help you to analyse your the market you are targeting and create a customised SEO campaign that suits your business goals and your budget.
We will first delve into your business, analysing your marketing goals, current web strategy and set up, budget and the services you want to target.
We will then undertake an in-depth market analysis of your potential online competition on the search engines. This will allow us to find out what keywords your competitors are targeting and how well they are optimised for SEO.We will then use this information to create a targeted campaign that does what it takes to get above them without breaking the bank.
Search engine optimisation is the practice of adjusting and tweaking your website and content in a bid to appease the search engine companies’ many requirements in order to improve your ranking.
Why do I need to consider it?
The simple idea behind SEO is the higher up the list you are, the more likely you will be seen by potential customers and the more likely they will click through to your website. In some competitive industries such as plumbing, being at the top (or even on the first page) can be the difference between 100 visitors per month and 10,000!
If you already have a site you will probably have been bombarded by companies promising to get you to the top of Google for fixed monthly fees. These companies, often use ‘black hat’ techniques to increase your ranking. These techniques focus on aggressive strategies that the search engines hate and will, if caught, penalise you for them. Google in particular is trying to make SEO simpler and more fair to the average business who doesn’t have the marketing budget of the big companies.
We can help you to analyse the market you are targeting and create a customised SEO campaign that suits your business goals and your budget.
We will first delve into your business, analysing your marketing goals, current web strategy and set up, budget and the services you want to target.
We will then undertake an in-depth market analysis of your potential online competition on the search engines. This will allow us to find out what keywords your competitors are targeting and how well they are optimised for SEO.
We will then use this information to create a targeted campaign that sets out what it takes to get above them, including:
