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Getting customers to remember your business and keep coming back isn't easy, especially in a competitivemarket.
Customers may remember your business as being exceptional and worth returning to but that's no good if they can't easily remember you!
This is where a logo can be useful as it allows people to associate the service they received with a visual stimulus, which often helps them remember it better.
Your social media accounts are an extension of your business' identity. You need to make sure that the graphics, layout and settings reflect your brand.